Illuminating in the BLINK of an eye
Client
Blink Lighting
Services
Branding
Web Development
Reels Production
Research
In short
Craft and launch a fresh, elegant brand identity for an emerging premier lighting design agency.
Blink Lighting
Branding
Web Development
Reels Production
Research
Craft and launch a fresh, elegant brand identity for an emerging premier lighting design agency.
Blink Lighting stands as a premier lighting design and manufacturing firm with a rich history rooted in family ownership and a deep commitment to innovation. When they first approached us, their vision was clear, but they lacked a name and origin story.
Our mission was to shape their identity and enhance their visibility. Thus, our initial tasks included branding and devising strategies to boost their presence across various social media and advertising platforms.
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Based on the research, and prior conversations, our task was to first give a name to the brand. The keywords we kept in mind from our conversations were 'minimalist' 'contemporary' 'clean' and 'innovative'. Understanding this made us come up with the name 'Blink'. The idea was of welcoming the future and how everything can change in a blink of an eye, our conviction was the same just with more positive reinforcement that the next time we blink maybe our futures can also change for the better
With the Keywords as a guide, we got to established a color scheme as well as come up with a design that represents the chandelier lights as well as the human eye that can blink. From here on out it was about designing the website, profile and making videos for blink
I kept the design clean and modern with a focus on what the company is trying to communicate to their audience along with the brand values remaining intact
I also incorporated the company's branding to give the website a cohesive look and feel.
With the branding complete, we moved on to development of their website which can be found here. with previous guidelines in place, this allowed us to create a responsive website that looks and functions great on all devices. we also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.
Blink Lighting stands as a premier lighting design and manufacturing firm with a rich history rooted in family ownership and a deep commitment to innovation. When they first approached us, their vision was clear, but they lacked a name and origin story.
Our mission was to shape their identity and enhance their visibility. Thus, our initial tasks included branding and devising strategies to boost their presence across various social media and advertising platforms.
The end result was a website that was easy to navigate and provided a great user experience. Along with Instagram Reels that received a lot of traction. The website received positive feedback from users and the company saw an increase in user engagement and conversions.
In conclusion, with a little bit of magic, blink started to illuminate the beauty they can bring to their audience
Based on the research, and prior conversations, our task was to first give a name to the brand. The keywords we kept in mind from our conversations were 'minimalist' 'contemporary' 'clean' and 'innovative'. Understanding this made us come up with the name 'Blink'. The idea was of welcoming the future and how everything can change in a blink of an eye, our conviction was the same just with more positive reinforcement that the next time we blink maybe our futures can also change for the better
With the Keywords as a guide, we got to established a color scheme as well as come up with a design that represents the chandelier lights as well as the human eye that can blink. From here on out it was about designing the website, profile and making videos for blink
I kept the design clean and modern with a focus on what the company is trying to communicate to their audience along with the brand values remaining intact
I also incorporated the company's branding to give the website a cohesive look and feel.
With the branding complete, we moved on to development of their website which can be found here. with previous guidelines in place, this allowed us to create a responsive website that looks and functions great on all devices. we also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.
The end result was a website that was easy to navigate and provided a great user experience. Along with Instagram Reels that received a lot of traction. The website received positive feedback from users and the company saw an increase in user engagement and conversions.
In conclusion, with a little bit of magic, blink started to illuminate the beauty they can bring to their audience
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